John Deere New Generation and Generation II Tractors: History, Models, Variations & Specifications 1960s-1970s    by John Dietz Order:  USA  Can Voyageur Press, 2012 (2012) Hardcover, e-Book      Reviewed by Bob Walch 'Among the Big Four (AGCO, Case IH, Ford-New Holland, and Deere) in 1991, the only survivor who hadn't gone through a bankruptcy or merger was Deere & Company. The company's survival through the turbulent economics of the Baby Boom era was guided primarily by a man who married the boss's daughter after the war and entered the boardroom in 1953,' writes John Dietz. 'While Deere & Company grew through the manufacture of products that garnered increasing respect and market share in the 1960s and 1970s, it also became widely recognized as one of the best-managed corporations in North America. This is the story of that era.' Filled with pages of illustrations and a very informative text, this is a book that any tractor person will want to own. One of the iconic brands in farm equipment, John Deere continues to be a major player in the agricultural industry and equipment sectors. How the firm reached this lofty position is explained by John Dietz who has written a number of books about the company. Note: Opinions expressed in reviews and articles on this site are those of the author(s) and not necessarily those of BookLoons. Find more NonFiction books on our Shelves or in our book Reviews