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The Well-Fed Writer    by Peter Bowerman order for
Well-Fed Writer
by Peter Bowerman
Order:  USA  Can
Fanove, 2009 (2009)

Read an Excerpt

* * *   Reviewed by Deb Kincaid

If you've ever considered writing for the business world, this is the book to buy. Every business requires marketing and in-house materials: brochures, newsletters, radio ad scripts, white papers, and so on. Commercial copywriting is what it's called, and there's good money to be made. Plus, according to author Peter Bowerman, you don't need exceptional writing ability or sales experience. Anyone can follow his suggestions and succeed.

The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less is a completely updated version of his two previous books, The Well-Fed Writer and TWFW: Back for Seconds. Bowerman also provides a URL to purchasers for accessing supplementary information online.

Bowerman knows most of us need confidence more than anything, which he addresses at the very beginning of the book. Other topics include sales and marketing, cold calling, fee charging, and more. Appendices provide writers' resources (including several for work-at-home-moms), as well as documented success stories. Throughout, he guides the reader through proven strategies for successful copywriting, even providing sample cold calling and video scripts. His writing is friendly and fast-paced, yet authoritative. Bowerman's enthusiasm jumps off the page. And he is laugh-out-loud funny! If you want to try commercial copywriting, The Well-Fed Writer will get you there.

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