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How    by Dov Seidman order for
by Dov Seidman
Order:  USA  Can
John Wiley & Sons, 2007 (2007)
* *   Reviewed by Lyn Seippel

Trust, integrity, values, and reputation are the way to business success. The world in which businesses operate has changed but you can still stand out if how you do things is based on these principals. Seidman's book touches on how to do things the right way.

Human behavior has always mattered in the way we live. In business, even small lapses in conduct cost more in trust than you might realize. Bad body language during a meeting, a question asked in a mocking tone or an off-color joke told at an inopportune moment may reduce productivity in any organization. Strong social attachments build bridges in the workplace. Trust comes from individuals and their actions.

Seidman's book will give the reader much to think about and suggestions for moving forward. Examples are given using anecdotes, case studies, and research. Seidman is the founder, chairman and CEO of LRN, a pioneering organization that has helped many leading companies, such as Disney, Proctor and Gamble, Dow Chemicals, and Johnson and Johnson, build winning cultures bringing excellence to their business endeavors.

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